Stanford Giving Page

Heuristic Evaluation

We began by trying to get a better understanding of the current giving page and form. We wanted to ask the important questions to determine what was currently working and where improvements needed to be made.

• How easy (or difficult) is it to navigate through the website?

• Is the giving form clear and straight forward, or would users be confused?

• Is content where a new user would expect it to be?

These were some of the questions that we asked ourselves during the initial evaluation of the giving website and giving form.

Some of our initial findings were:

• Inconsistency on where to find the call to action button to be redirected to the giving landing page.

• Ability to enter incorrect characters in fields that are exclusively for numeric characters (zip codes, etc.)

• Seemingly unnecessary information fields.

• No error management system if incorrect information is submitted

Research

For competitive analysis I reviewed the other giving sites of direct competitors such as Columbia University, Harvard University, and Massachusetts Institute of Technology (MIT).

For comparative analysis I reviewed other giving sites of indirect competitors such as Ideo.org, Boys & Girls Club of America, and Invisible Children.

Competitive analysis

Wireframes

Usability Testing

Comparative analysis

In order to get some feedback from our university contact, we created some mockups of the new designs in Adobe XD to share in our next meeting.

We cleaned up some of the heuristic issues on the giving form as well and pushed all of the extraneous data that the university wanted to collect towards the end of the workflow. We also suggested that the university add the convenience of a quick pay option, as it was mentioned several times in testing sessions.

Final Design